Having a background in scientific research, I often have to suspend disbelief when I hear the marketing claims being made as a new skincare product is launched. A cursory glance down the ingredients list is often enough for me to smile and walk away, wallet intact. There are certain brands out there who make the most ridiculous claims (I’ll say no more before I get myself into trouble!), consistently using active ingredients at well under the recommended dose, just so that they feature on the ingredients list (and can then be used to bolster the marketing hype).
I am with Sarah: active ingredients should always be used at their proven optimal level, and formulated with other ingredients that do not affect their ability to get results
Sarah Chapman, celebrity facialist, who combines high-tech wizardry with massage to award-winning effect, is most definitely not in this camp. She is quite clear that, during product development for her Skinesis skincare line, she needs to see research, research, research before choosing ingredients. This is to ascertain both expected results, and, most importantly, the levels at which individual ingredients should be used at in order to deliver those results. Based on the research, she then works out the optimum level at which to use those ingredients.
Indeed, Sarah Chapman is a woman after my own heart, using a winning combination of cutting-edge science and high-potency ingredients in an attempt to come up with innovative and effective skincare solutions. So, on the rare occasion that she launches a new product, I feel a trip to Space NK coming on!
Our constant battle against ageing can be fought on many fronts: skincare regime, diet, avoiding the sun (and other enemies)… or by simply staying in soft lighting at all times!
There is of course also an entire industry devoted to both surgical and non-surgical anti-ageing procedures. On this particular battle front, the trend has certainly switched lately to a less invasive, more natural “you, but better” approach.
Have we become too frozen in time with the likes of Botox?
I myself think this is a change for the good, and I most definitely have a preference for procedures that stimulate a physiological ‘boost’, such as increasing collagen production, as opposed to, say, Botox or fillers.
Although wrinkles and thinner, more fragile skin are an inevitable part of ageing, boosting collagen production helps to smooth and plump the skin, allowing for a more youthful appearance.
Suffering from choice overload?
OK, first things first… I am not for one minute suggesting that money does, in itself, buy happiness! However, I do believe that, as we are faced with more and more choices as consumers, and everyone is feeling the pinch (with the possible exception of Russian oligarchs), there is something to be said in knowing where to shop. Or, more precisely, what to shop for… that is, which products and brands actually live up to their hype.
And therein lies my central reason for starting this website.