Having a background in scientific research, I often have to suspend disbelief when I hear the marketing claims being made as a new skincare product is launched. A cursory glance down the ingredients list is often enough for me to smile and walk away, wallet intact. There are certain brands out there who make the most ridiculous claims (I’ll say no more before I get myself into trouble!), consistently using active ingredients at well under the recommended dose, just so that they feature on the ingredients list (and can then be used to bolster the marketing hype).
Sarah Chapman, celebrity facialist, who combines high-tech wizardry with massage to award-winning effect, is most definitely not in this camp. She is quite clear that, during product development for her Skinesis skincare line, she needs to see research, research, research before choosing ingredients. This is to ascertain both expected results, and, most importantly, the levels at which individual ingredients should be used at in order to deliver those results. Based on the research, she then works out the optimum level at which to use those ingredients.
Indeed, Sarah Chapman is a woman after my own heart, using a winning combination of cutting-edge science and high-potency ingredients in an attempt to come up with innovative and effective skincare solutions. So, on the rare occasion that she launches a new product, I feel a trip to Space NK coming on!