See my First Look post for the background on the Gucci Opulent Volume Mascara.
OK, let’s start with application technique. I look back fondly on the simple days gone by when you could just swipe ‘n’ go. But as technology in both the mascara formula, and in the design of the wand itself, become more complex – and each new launch is geared around achieving a particular type of look – we are often now given instructions on how to get the best out of the product. In this case, Gucci recommend applying their Opulent Volume Mascara with a rolling motion, starting from the top of the lash and then rolling the wand upwards, in order to separate and build volume simultaneously.
Well here is the second up in my series of favourite launches in the beauty industry for 2014. You can see my previous post on those that made it into the skincare category here. You may recall that I had little debate when it came to finalising my skincare list, but not so for this one: it very nearly turned into a top 10. After having a word with myself over it, I have just about managed to narrow it down to 5… well, nearly! So let’s get started.
I must confess, I have rather been running amok with my spending on the new Gucci cosmetics line. Having been into their flagship store on London’s Sloane Street to view the range in person, the line has left quite an impression on me – and an even larger impression on my wallet! Not to mention the poor UPS driver, who has tirelessly been dropping parcels from Gucci Italy on an almost daily basis recently!
So where to start? Where to start indeed….
Gucci: The Haul Part I!
I remember reading that, of the entire range, the Opulent Volume Mascara was a particular favourite of Frida Giannini’s. Signora Giannini, as you may know, is Gucci’s creative director and co-creator of the entire cosmetics line, along with legendary makeup artist, Pat McGrath. So, decision made: we’ll start here.