Well here is the second up in my series of favourite launches in the beauty industry for 2014. You can see my previous post on those that made it into the skincare category here. You may recall that I had little debate when it came to finalising my skincare list, but not so for this one: it very nearly turned into a top 10. After having a word with myself over it, I have just about managed to narrow it down to 5… well, nearly! So let’s get started.
OK, first things first… I am not for one minute suggesting that money does, in itself, buy happiness! However, I do believe that, as we are faced with more and more choices as consumers, and everyone is feeling the pinch (with the possible exception of Russian oligarchs), there is something to be said in knowing where to shop. Or, more precisely, what to shop for… that is, which products and brands actually live up to their hype.
And therein lies my central reason for starting this website.