For all you eyelash curler addicts out there, brace yourselves: Benefit is set to launch a brand new mascara, Roller Lash, that has been designed to dispense with them!
Benefit Roller Lash: The Wand
If you saw my previous review of Gucci’s Opulent Volume Mascara, you will know that mascara wands are becoming increasingly innovative in design, and can therefore really change the look of the lashes. Benefit’s Roller Lash is probably one of the best examples to date. It features a patent-pending ‘Hook ‘n’ Roll’ brush head. This has tiny hooks on the bristles, similar to those you would find on Velcro hair rollers, cleverly designed to catch the lashes at the root, lifting and gently pulling them to create curl.
The Benefit Roller Lash ink-black formula also contains lash-conditioning ingredients, pro-vitamin B5 and serin, to keep lashes at their best. The best part, though? The formula is said to provide an impressive 12-hour curl-setting effect!
I want, I need…
Benefit Roller Lash: Try it for Free!
But here is the BIG, BIG news: Benefit are giving you the chance to try their new Roller Lash for free with the March issue of UK ELLE. It’s the first and only place to get hold of it before anyone else. You won’t even be able to buy it in Benefit stores until March 2015, and it will then set you back £19.50.
I don’t know about you, but whenever magazines get these exclusives as free gifts, I reckon the chances of finding them in-store can be pretty low. Thankfully for us though, those kind people at Elle have thought of this, and have set up a pre-order service for this issue only. So, if you want to get your hands on the new and innovative Benefit Roller Lash mascara before it has even launched on counters, click here to order a delivered copy of the March edition of Elle now!
Posted by Jill
I am a skincare and beauty aficionado, and the founder of Nameless Grace. I aim to be your friendly guide through the minefield of marketing claims and the latest beauty trends.