OK, let’s start with application technique. I look back fondly on the simple days gone by when you could just swipe ‘n’ go. But as technology in both the mascara formula, and in the design of the wand itself, become more complex – and each new launch is geared around achieving a particular type of look – we are often now given instructions on how to get the best out of the product. In this case, Gucci recommend applying their Opulent Volume Mascara with a rolling motion, starting from the top of the lash and then rolling the wand upwards, in order to separate and build volume simultaneously.
It sounds complicated, but I find that the square-shaped handle of the wand actually helps with this rolling technique, because you can rock two sides between your thumb and two fingers. Of course, you can just apply this mascara with a non-rolling action: the brush head seems to perform well this way too.
The colour is a nice, intense black, if a little lacking in lustre in the finish. The formula is not too wet, and is fast drying. This definitely helps to keep the lashes separated once the longer bristles of the brush head have combed through them, and also with keeping the curl from my eyelash curler.
After experimenting with it, as with all mascaras, I find that removing excess mascara from the head allows for better and easier application. When the head is too full, application did cause a slight collapse of my pre-curled lashes, and slight clumping.
The brush head really helps fan the lashes as it combs and separates. One coat and you have a nice day look: perfectly lengthened, separated, and not too much drama in the volume, but thickened lashes all the same.
Two coats, and the drama starts for evening, with clearly buildable volume. Again, because the formula is fast drying, I found that even a heavy second coat did not cause too much collapse of my curled lashes.
Innovative Brush Head
From my previous First Look post, you may remember that the brush head has a specialised section on the tip.
As you can see, it differs from the main part of the wand in that it is thinner, has shorter bristles, and lacks the paddles, which are designed for loading the lashes with product to intensify volume (for an explanation, please see my previous article).
I rather like this tip, because it makes application to the lower lashes much easier, and leaves a flattering, less dramatic finish to them. The tip also helps to grab and cover the smaller lashes in the corners of the eye, and can be used to help comb out clumps without adding further product to the problem.
In terms of staying power, I find that this mascara does stay put for hours and hours. My lashes stay lengthened, thickened and fanned out, with the curl holding. I do find the finish a little lacking in lustre compared to other mascaras. Longevity in lower lash coverage is usually the Achilles’ Heel for mascara, but this formula keeps them covered pretty well. However, six to seven hours in, and there is a bit of flaking under the lower lashes; coverage is not obviously impacted by this, though.
An innovative and impressive brush head delivers on lengthening, separating, thickening and fanning-out of lashes, for a more cat-like and elongated look to the lashes. Formula is long-lasting, buildable and fast drying, if a little lacking in lustre in the finish. Expect minor flaking towards the end of a full day’s wear.
Gucci’s Opulent Volume Mascara is available in four colours: Iconic Black, Cocoa, Midnight Blue and Iconic Ottanio. It can be purchased online here, and in the flagship Gucci stores.
Posted by Jill
I am a skincare and beauty aficionado, and the founder of Nameless Grace. I aim to be your friendly guide through the minefield of marketing claims and the latest beauty trends.