I must confess, I have rather been running amok with my spending on the new Gucci cosmetics line. Having been into their flagship store on London’s Sloane Street to view the range in person, the line has left quite an impression on me – and an even larger impression on my wallet! Not to mention the poor UPS driver, who has tirelessly been dropping parcels from Gucci Italy on an almost daily basis recently!
So where to start? Where to start indeed….
I remember reading that, of the entire range, the Opulent Volume Mascara was a particular favourite of Frida Giannini’s. Signora Giannini, as you may know, is Gucci’s creative director and co-creator of the entire cosmetics line, along with legendary makeup artist, Pat McGrath. So, decision made: we’ll start here.
The first thing to notice is that Gucci Opulent Volume Mascara comes in a square, rather than cylindrical, tube. I rather like that. I find this enables the sides to fit nicely in between two fingers and your thumb, allowing more dexterity for turning the wand (see application technique in my review post – coming soon).
As you would expect for Gucci, the packaging is heavy on the logos, with a gold double-G stamped into the top of lid. More prominently, however, is the House’s original crisscross ‘microguccissima’ logo, which is engraved down the sides. Whilst I am not a fan of heavy logo use, I think it serves a good purpose here, as it helps to keep finger-printing minimal, and also helps ergonomically with grip.
The brush head
This is an interesting one, and rather innovative. In fact, I am struggling to think of a new brand that launched their first mascara with anything other than a variation of the more traditional bristle-hair brush head.
It actually reminds me of those peculiar hairy caterpillars:
Their trademarked mascara wand is comprised of silicone and has a ‘bristle’ and ‘paddle’ design that works around the 360 degree axis. Interestingly, the last quarter section at the tip of the wand is free from paddles, and is bristles only – more on this in my review post (coming soon).
A total of 45 paddles nestle between the bristles to scoop up and deposit a good amount of mascara to create volume on the lashes.
180 tiny bristles then distribute this formula evenly for a long, separated, fluttering effect.
Here we see a time sequence of events, as the wand moves through the lashes. Firstly, the paddles deposit the formula on to the lashes to build volume…
Then the bristles work to comb out the formula that the paddles have deposited, in order to separate and lengthen the lashes.
If we take a look at the brush head end on, we can see the three lines of paddles that run down the brush head until the last quarter at the tip. These paddles are interspersed with three rows of longer bristles.
Given how proud the Gucci House is of its Italian heritage, which leads it to manufacture most of its goods in Italy, you might expect their cosmetics line to follow suit. Interestingly, this is not so, and the mascara is actually manufactured in Japan, a country known within the beauty industry for being particularly innovative with liquid formulation. This fact alone makes me excited to try the formula.
Gucci states that this is a lightweight, yet buildable and sculpting formula, that is flake-, smudge- and smear-resistant. Apparently, the formula dries quickly upon application, helping to form a surface to aid separation and volume-building. It contains volumising spheres for added intensity. It has been ophthalmologically tested, and is suitable for sensitive eyes and for contact lens wearers.
We shall see. Check back later for my review…
UPDATE: You can now read my full review of the Gucci Opulent Volume Mascara!
Posted by Jill
I am a skincare and beauty aficionado, and the founder of Nameless Grace. I aim to be your friendly guide through the minefield of marketing claims and the latest beauty trends.